Mechanical options trading · for complete beginners

Rules,
Not Feelings

Go from zero to your first rule-based options trade. A 140-page illustrated book plus a TradingView indicator that tells you each day whether the rules say trade or wait.

140pages
27chapters
40+charts & diagrams
1complete system with backtest
Cover of the TradingView indicator guide Cover of Rules, Not Feelings by Jay Holloway
Why beginners lose

Most new traders don't lose to the market. They lose to themselves.

Options are not a casino by nature. They become one when every decision is made on a hunch. This book replaces the hunch with a written process you can check, repeat and measure.

Problem

Guessing direction

Trying to predict tomorrow's market is a contest nobody wins consistently. The book shows you how to build an edge without predictions.

Problem

Betting too big

One oversized trade can erase months of work. You will learn exactly how many contracts fit a $5,000 or $10,000 account.

Problem

Trading on emotion

Fear and greed rewrite the plan in the middle of a trade. A checklist decides before you feel anything.

How it works

A few minutes a day, the same way every day.

  1. Open the chart at entry time

    One fixed time in the US afternoon session. The book gives it in New York time and Central European time.

  2. Read one answer: green or grey

    The indicator checks the system's entry conditions for you. Grey means no trade today, and that is a valid result.

  3. Place one defined-risk spread

    If the rules say trade, you place a single spread whose maximum loss you know to the cent before you click.

  4. Let it expire and log it

    No watching the screen all day. Write the result in your journal and close the platform.

What's inside

Five parts, from "what is an option?" to your first system.

Written for people who have never placed a trade. Every concept comes with a chart or a diagram, and every chapter ends with key takeaways.

PART I

Mindset first

Ch. 1–6
  • Trader vs. investor
  • Emotions, ego and the checklist
  • Why we don't predict the market
  • Edge and risk/reward
  • Costs, the second enemy
  • How account size changes the game
PART II

How the market works

Ch. 7–11
  • Five ways to trade the S&P 500
  • Bid, ask, spread and liquidity
  • Long, short and order types
  • Reading a candlestick chart
  • Volatility, the VIX and implied volatility
PART III

The trader's toolkit

Ch. 12–14
  • Choosing a broker
  • Trading plan, journal and backtesting
  • Why you trade by hand before automating
PART IV

Options from zero

Ch. 15–21
  • Calls and puts, explained with everyday analogies
  • Strike, expiration, premium
  • Intrinsic and time value
  • Delta, theta and vega without the math
  • Exercise, assignment and settlement
  • The four basic positions
  • Your first spread
PART V

Your first mechanical system

Ch. 22–27
  • The indicators behind the rules
  • The exact entry rules
  • Reading a backtest: CAGR, drawdown, win rate
  • Position sizing for $5k and $10k accounts
  • From chart to order, step by step
  • Paper trading and what comes next
Look inside

Designed to be read, not endured.

Pricing

One payment. Yours to keep, with free updates.

Starter

$39 one-time

The book on its own.

  • Rules, Not Feelings, 140-page PDF
  • Printable checklist, journal and trading-plan templates
  • Free updates to this edition
Notify me at launch

Checkout opens soon. Instant download after payment. Prices in USD; VAT is added at checkout where it applies.

Is it for you?

Built for one kind of reader.

A good fit if you

  • have never traded options, or tried and felt lost
  • want a clear process instead of tips and hot takes
  • can spare a few minutes on trading days
  • are willing to paper trade before risking real money

Not for you if you

  • want guaranteed income or a "get rich" shortcut
  • are looking for a signal service to copy
  • already run your own tested options systems
  • can't afford to lose the money you would trade with
Free sample

Start with the cheat sheet and a full chapter.

Get the one-page options cheat sheet and Chapter 21, "Your First Spread", free by email.

Email me the free sample

Or write to support@thechecklisttrader.com with the subject "Free sample". We reply with the PDF, usually within a day.

Preview of the one-page options cheat sheet
FAQ

Questions before you buy

Do I need any trading experience?

No. The book starts with what an exchange is and what an option is. Every term is explained when it first appears, and there is a glossary at the end.

What do I need to follow the system?

A computer, a TradingView account to run the indicator, and a broker that offers US index options. The book explains how to choose a broker and walks through Interactive Brokers as the example.

How much money do I need?

You can learn and paper trade with no money at all. For live trading, the book shows position sizing for $5,000 and $10,000 accounts and explains the rules that apply to smaller accounts.

I live outside the US. Does it work for me?

Yes, if your broker gives you access to US index options. All times are given in New York time with Central European equivalents.

Is this a signal service?

No. You get a book, a set of written rules and a tool that checks those rules. You decide and place every trade yourself.

Will I make money?

Nobody can promise that, and you should be wary of anyone who does. The book shows a historical backtest of the system together with its drawdowns and limits. Past and backtested results do not guarantee future results.

What format is it in?

PDF files you can read on any computer, tablet or phone, plus the indicator as a Pine Script file that you paste into TradingView. The guide shows every step with screenshots.